Tag: travel

Mallorca’s Transformation: From Party Island to Luxury Destination

Mallorca has, without doubt, changed dramatically since I first came here in 1990. The three-star bucket-and-spade, party-island image has become a thing of the past. Personally, I think it’s a positive move, and it shows that we haven’t stood still—we’ve reacted to what the market wants.

The transformation of Magaluf into a “quality over quantity” destination is reflected in recent data. Figures from 2025 provided by the town hall in Calvià suggest that 4- and 5-star hotels now account for 80% of the total hotel beds in the area.

Hotel chains such as Meliá, Iberostar, Fergus, and Zafiro have spent millions upgrading their properties. The quality of the bars, cafés, and restaurants—particularly along the seafronts of both Magaluf and Palma Nova—now, in my opinion, makes it a gastronomic must for people looking to eat out.

The newly built promenade along Magaluf Beach will be finished in May, enhancing one of Mallorca’s already top beaches to an even higher level. Let’s also remember that Nikki Beach, the world-renowned beach club brand, has a venue at the end of that beach.

I interviewed Gary Napier of Street Angels this week on the radio. They are a team of Christian volunteers who patrol the nightlife area of Magaluf, providing care and safety to partygoers during peak season. Gary said that their work has diminished quite dramatically over the last five years—but in a positive way—showing that the resort is changing for the better.

When you look across the island, you can see world-renowned hotel brands investing heavily. These include the soon-to-open Mandarin Oriental Punta Negra, alongside the St. Regis Mardavall in the south of the island; the Four Seasons resort in Formentor in the north; and Belmond La Residencia in Deià, as well as Jumeirah in Port de Sóller in the west.

These are just a few examples of the changes Mallorca is going through. I mentioned last time the huge €560 million investment in Palma Airport, and Palma is now among the top three European destinations for private jet traffic, frequently mentioned alongside Nice and Geneva.

I also read with interest this week that Jet2 has announced the launch of its first-ever business class layout on an aircraft. The aircraft is typically configured with 189 seats, but that has been reduced to 76. They expect it to be popular with their sports, music, entertainment, and specialist group customers, meeting demand for greater privacy and comfort.

The marinas are full of amazing yachts and motor yachts. In fact, as I step out of my apartment by Port Adriano, I can see the 58-metre masts of one of the world’s largest and most sophisticated sailing yachts, Maltese Falcon. The 88-metre (289 ft) superyacht is estimated to be valued at approximately US$75 million to over US$100 million, with annual running costs of US$4–8 million. Owned by Elena Ambrosiadou and built by Perini Navi in 2006, the vessel is renowned for its revolutionary DynaRig sailing system and is available for charter, often listed at approximately €490,000–€580,000 per week.

Through my concierge business, Priority Mallorca, I’m dealing with more and more clients from a wide range of countries. I’ve had enquiries from the United States, Canada, Singapore, Japan, and across Europe. This shows we are attracting more diverse markets—not just UK, German, and Spanish holidaymakers as before.

The more diverse we become, the better it will be for all of us.

Positive Outlook on Mallorca Travel Amid Airline Changes

This was the headline in the Daily Express last week, and I know similar reports were seen over here. I am always a glass-half-full person, not half empty, and when I look at the outlook for travel—particularly here to Mallorca—I am pretty positive.

Michael O’Leary is never shy about saying things that create a headline—and usually, they do. But let’s take that headline into context.

Firstly, in the short term, most airlines’ seat prices are protected by 70% fuel hedging. Airline fuel hedging is a risk-management strategy where airlines use financial contracts to lock in set prices for jet fuel, shielding them from sudden, dramatic increases in oil prices. Because fuel is one of an airline’s largest operating costs, volatile prices make budgeting difficult; hedging turns this volatile expense into a predictable one.

Secondly, you can be sure that Ryanair won’t be cancelling any of its profitable routes. They’ll use this as an opportunity to dispose of any poorly sold flights. Also remember that Mallorca is a two-hour hop from pretty much every European capital city, as it lies in the centre of the Mediterranean. Therefore, fuel consumption will be much lower than, say, flying to the Canaries.

Related to that is the fact that Palma Airport is nearing completion of its redevelopment. It started in 2022 at a cost of €560 million, so that’s four years in total. Surely some of it will soon be out of date considering how long it has taken. If some airlines want to save on fuel costs, they should check their passengers into Gate D99—I’ve never known such a long walk!

Where there might be a more challenging market is in long-haul holidays and flights. But you can be sure that if the American economy starts to be affected, then Trump will have to do something. The UK is the United States’ largest overseas inbound tourism market, contributing roughly 4 to 4.6 million annual visitors and accounting for about 11.7% of all overseas visits. UK visitors often spend heavily on leisure, making it a critical, high-value source market for American tourism.

Quite a few Americans I’ve spoken to are turning on Trump and his methods of governing. His current approval rating is 39.1%, and public sentiment in the States has trended significantly downward in recent weeks, largely driven by dissatisfaction with the ongoing conflict in the Middle East and domestic economic pressures.

I personally think Trump has used this war to deflect attention away from the Epstein files, in which he is, without doubt, implicated. I also think he’s been blindsided by the reluctance of NATO countries to join in.

Our petrol prices here in Spain have been reduced due to the cut in VAT, but if this carries on for much longer, not only will petrol rise again—everything else will as well.

With the new tourist season opening this past week, we must stay positive.

Travel Habits Changing: The Impact of Rising Airport Fees

Over the Christmas and New Year break, when you have too much free time on your hands, I find myself doing things I wouldn’t normally do. Facebook and Instagram are platforms I use on a daily basis in my working life, but X — or Twitter in old money — I rarely use. However, when I have time, I find myself going down a rabbit hole of scrolling and commenting on some of the absolute rubbish that people write. I know I should just leave it alone, but sometimes I can’t help myself.

While we were away, we discovered that we needed to get Jude, our youngest, back for a game of football and training. If we had known beforehand, then maybe we wouldn’t have gone, but we had already booked four days away to see family and friends. Luckily, we were staying with some friends near Gatwick Airport, so we booked him an early-morning flight from there. I took the liberty of checking whether there was a charge to drop someone at the airport, as I knew that Luton — where we had flown from — charged £7.00. I couldn’t believe it when I read that they had put their charge up from £7 to £10.00!

So, of course, I decided to send a tweet to the airport:

How does @Gatwick_Airport substantiate a £10 drop-off charge when my @easyJet flight in January costs €19? #ripoffbritain

Within minutes, I got a reply from the airport:

Hi, while we will be increasing our drop-off charge from £7 to £10, passengers can be dropped off for free in our long-stay car parks, with a free shuttle bus to the terminal. Blue Badge holders remain exempt from the charge. The drop-off charge helps to limit the number of cars, reduce congestion, and fund a number of sustainable transport initiatives. It also plays a role in encouraging more passengers and staff to use public transport to reach the airport. Thanks, Grace

Then came the pile-on, with loads of comments mainly chastising the airport for what is basically a money grab. For a few hours, I actually went viral, which was fun. But the more serious side of me focused on the attitude of UK airports towards their passengers arriving at the airport.

London City: £13.00 (10 mins)

Heathrow: £7.00 (10 mins)

Manchester: £6.40 (10 mins)

Glasgow: £6.00 (10 mins)

Belfast: £3.00 (10 mins)

Cardiff: £3.00 (10 mins)

Compare that to some of the major airports around the world:

Palma: Free 

Paris (CDG, Orly): Free

Madrid (Barajas): Free

Frankfurt: Free

Barcelona: Free

New York JFK: Free

Dubai: Free

Seamus McCauley, Head of Public Affairs at Holiday Extras, commented:

“Airport drop-off fees have quietly become one of the fastest-rising costs of going on holiday. What used to be a quick goodbye can now cost up to £10 — and that’s before you factor in fines if it takes a little longer than anticipated.”

According to a new report, because of the financial squeeze in the UK, several long-standing travel habits are quietly being ditched this year. From packing techniques to what travellers get up to once they are inside airports, there are plenty of changes being made.

The biggest behaviour being dropped is holidaymakers no longer drinking and dining as much in airports. For some, an airport pint or a full English is the perfect fuel before a flight, but it appears this might not be as popular anymore. Rising prices and the overall cost of living mean more people are packing permitted snacks in their hand luggage to cut expenses and avoid buying food and drink at airports.

As for what travellers are putting in their bags, this has changed too. Passengers are now less likely to overpack, with many leaving the bad habit behind to avoid extra charges and baggage fees. Low-cost flights still exist, but by the time you’ve added on the extras, they aren’t anywhere near the price advertised. It’s mad that an airport drop-off, a bag that doesn’t fit the airline’s sizer, or even a caramel macchiato can actually cost more than a flight.

The travel industry needs to make sure it doesn’t price itself out of the market.

Sant Sebastià 2026: A Festival of Music and Tradition in Mallorca

Spain is widely known for its tradition of fiestas. A fiesta in Spain is a vibrant festival or celebration, often rooted in religious holidays honouring saints or commemorating historical events, but also encompassing cultural, seasonal, or modern parties. These celebrations typically feature music, parades, food, fireworks, and unique local traditions.

The patron saint of Palma de Mallorca is Saint Sebastian (Sant Sebastià), a Roman soldier martyred for his faith. His feast day is celebrated with major festivities in the city in the middle of January featuring concerts, bonfires, and traditional parades such as the Correfoc. He became the city’s patron after his relic was brought to the Cathedral, coinciding with the end of a plague and symbolising protection against epidemics.

This Friday, January the 16th the Crystal Fighters take to the stage in Plaça d’Espanya. They are an English-American electronic music band formed in London in 2007. Known for their explosive fusion of electronic music, folk influences, and festival energy, the band promises one of the international highlights of this year’s programme. Their Instagram says they are excited to start the New Year together with a free concert for all. 

On Saturday, January the 17th, the now-popular tardeos will spread across Plaça del Rei Joan Carles I and Plaça Major, with DJ sessions and live performances aimed at a broad audience. It’s a format that continues to grow in popularity, perfect for enjoying music during the afternoon while soaking up the atmosphere of Palma’s city centre.

Everything will culminate on January the 19th with the Revetla de Sant Sebastià, when simultaneous concerts will take over multiple city squares. Urban music and electrolatino will dominate Plaça d’Espanya, local talent and tradition will shine in Plaça Major, Catalan pop and Balearic sounds will fill Plaça del Rei Joan Carles I, and rock history will resonate in Plaça de Cort.

All in all, Sant Sebastià 2026 is shaping up to be a celebration marked by diversity, blending generations, traditions, and musical styles into a vibrant cultural offering that once again places Palma’s streets at the heart of the party.

Support Local Businesses in Mallorca This Holiday Season

Mallorca is, of course, known for its summer sun, but increasingly it is diversifying into a year-round destination. The weather has been much milder this current winter, and as we lead up to Christmas, Palma and Calvià are becoming the go-to places for shopping, Christmas markets, and great food and drink.

Well done to Calvià Council for offering their voucher scheme again, where residents could receive up to €40 off at participating shops. There was a budget of €250,000 on offer, which ran out in a matter of days, but it was a welcome boost for shop owners who remain open throughout the winter. I have highlighted here a few businesses that are working hard up to Christmas with food, drink, and gift ideas.

No Christmas is complete until you get yourself a tree. Not a fake one though — in my opinion, it has to be real.

At Mallorca Christmas Trees, their arborists (that’s tree surgeons to you and me) have been growing and selling the highest-quality, most sustainable, and durable Nordmann fir Christmas trees since the industry commenced in Denmark in the early 1970s. Their philosophy has always been to prioritise quality over quantity, ensuring the ethical treatment of workers, the earth, and their clients. These values are essential to their organisation. For every 10 trees they cut, they replant 14.

Tree stands, branches for decorations, and delivery are available at an additional cost.

For more information, please visit http://www.mallorcachristmastrees.com, find Mallorca Christmas Trees on Facebook and Instagram, or call or WhatsApp Quentin on +34 611 718 440. Mention me and he’ll give you a little discount. 

Not sure where you’re going to buy your meat and fish this Christmas? Bespoke Provisioning has you covered. From high-quality free-range turkeys, succulent rib roasts, and whole gammons to fresh fish such as lobsters and langoustines, they offer an exceptional range.

They specialise in the highest-quality meat and fish, fully trimmed, cut, filleted, vacuum-packed, labelled, and delivered on time. You can find them on social media under Bespoke Provisioning, call or WhatsApp Simon on +34 619 593 387, or email sales@mn2v.co.

Amor de Palmera was founded by Yasmin out of her love of art and nature, combining the two through ceramics. She finds inspiration in the beautiful island of Mallorca and the concept of slow living, from creating her own collections to bespoke commissions. This vision is incorporated into all her ceramic pieces, conveying a sense of peace and tranquillity to those who use them in their homes and daily lives, bringing the spirit and energy of the Mediterranean indoors.

Yasmin also offers workshops where participants paint either a plate or a cup. After the workshop, the piece is taken back to her studio to be fired in her kiln and is ready approximately a week later, making it fully tableware-ready. There’s no need to worry about having a creative flair — anyone can enjoy ceramic painting, with plenty of guidance and support to help you achieve the design you’re looking for.

Whether buying one of her designs or creating one yourself, her ceramics make a wonderful Christmas gift this holiday season. You can view her full collection and contact her via Instagram at @amordepalmera.

This holiday season, let Elissa and Mike from World of Wine deliver the perfect gift straight to your doorstep. From exquisite wines and elegant champagnes to premium spirits, they cater to every budget and every occasion.

Whether you’re celebrating with family, thanking clients, or simply indulging yourself, they specialise in delivering directly to boats, villas, and private homes, ensuring your festivities are seamless. You can contact them on 669 075 466 or email sales@worldofwine.es.

All of the above offer great products, excellent service, and good value for money — and by choosing them, you’re also supporting local businesses.

May I take this opportunity to wish you all a very Merry Christmas.

Remembrance and Identity: A British Expat’s Tale

I came to Mallorca back in 1990. Back then, I worked the summer seasons and went back home in the winter to look for work. My wife Rachael and I met at Pirates; she was Captain Scarlett and I was Captain Darling. We bought an apartment together in 1999, and once we had done that, we tended to stay here in the winters more and more. We got married in 2005 and moved to where we live now, and not long after that our first son, Jacob, was born. Three and a half years later our second son, Jude, arrived.

I class Mallorca as my home, but I have never once considered giving up my British passport and becoming a Spanish citizen. Having lived here for 35 years now, and my wife for slightly less, we could both apply for citizenship — but it’s not something we want to do. We have said to our sons that it’s entirely up to them what they decide.

My youngest, Jude — who you probably know is an aspiring footballer — said to me, “What if it comes to choosing England or Spain in football?” Now, firstly, he’ll be lucky to ever get into that position of course, but we can dream. If he ever did, I said it would be totally up to him. His choice right now is England.

He is also considering other avenues of work in case the football dream doesn’t materialise, which is something we have encouraged. Right now, he wants to go into the military or the fire service, and he would like to do that in the UK.

Working on the radio, I like to keep a keen eye on the news and particularly on things that are happening in the UK. I also listen intently to family and friends and what they have to say about the state of my country of birth. None of it right now seems to be positive.

A poll released only a few days ago from King’s College London reported that less than half of those polled (46%) felt proud of Britain, down from 56% in the past five years.

Remembrance Sunday was a couple of weeks ago — a day held annually on the second Sunday in November in the UK and other Commonwealth countries to commemorate the contribution of British and Commonwealth military and civilian service members in all wars and conflicts. It is a time for national reflection, observed with acts of remembrance such as wearing poppies, attending ceremonies, laying wreaths, and observing two minutes of silence.

My nephew William was part of the RAF band playing at the Cenotaph. I was saddened to hear Alec Penstone, aged 100, who fought in World War II and has attended several remembrance events and appeared on ITV’s Good Morning Britain. When asked what his message was for Remembrance Sunday, he said:

“My message is, I can see in my mind’s eye those rows and rows of white stones, of all the hundreds of my friends who gave their lives. For what? The country of today? No, I’m sorry. The sacrifice wasn’t worth the result that it is now.”

Alec explained:

“What we fought for was our freedom, and even now, it’s a darn sight worse than what it was when we fought for it.”

Surely this can’t be right?

Mallorca’s Tourism Strategy: Diversification and Sustainability Goals

This past week has seen the World Travel Market in London, where the great and the good of the travel world descend on the Excel Centre to showcase their wares. Mallorca focused on diversification and sustainability as the new buzzwords, while the Government continues to fend off questions about tourismphobia.

There are three main travel markets in Europe: the WTM in London in November, Fitur in Madrid in January, and the ITB in Berlin in March. The majority of Mallorca’s tourist numbers come from three countries:

Germany: The largest single source market for tourists in Mallorca, accounting for around 40% of total tourist traffic. In 2024, estimates suggest over 5 million German visitors. Reports indicate that this year there has been a decrease in the number of German tourists.

United Kingdom: The second-largest market, typically making up around 26% of visitors. In 2024, there were an estimated 3.58 million British tourists. Reports suggest that the British helped save the summer season this year, with a slight decline in visitor numbers in July and August but a significant increase in September.

Spain: Domestic tourism from mainland Spain is also a key market, with approximately 1.8 million visitors estimated in 2024.

We are starting to see more and more visitors from other countries. In my concierge business, I have met and spoken with people from the USA, France, Italy, Austria, Scandinavia, the Netherlands, Iraq, and Singapore. Next year, we are expecting flights from Canada, Abu Dhabi, and possibly South Africa.

For me, it is fundamental that we are represented at these travel markets. I often see comments online such as, “Why are we going when we’re always full?” and “Do we really need to spend this money?”

Marketing is crucial for sustainable growth — not just for attracting more visitors. It helps draw in a higher-spending demographic, which is something the Government is keen to encourage. It also helps spread tourism throughout the year and attracts people interested in different types of activities, helping to manage and reduce pressure during peak times. In addition, it can attract tourists with different needs and preferences, which in turn diversifies the local economy and ensures long-term stability.

Not being represented may not have a noticeable effect on tourism numbers in the short term, but you can be sure that in the long term, we would start to suffer. Competition among destinations is increasing, and according to the organisers of the WTM, London 2025 is expected to be the largest event in its 45-year history. Early indicators show significant growth, surpassing the more than 4,000 exhibitors from 2024, with an 8% increase expected.

Let’s be clear: tourism accounts for approximately 45% of Mallorca’s GDP, making it the island’s primary economic driver. The sector’s total impact is even greater, with analyses suggesting it influences up to 90% of the island’s economy through indirect effects on other industries. Most of us have a family member or friend who works in tourism.

Sustainability will be a vital part of our tourism strategy in the coming years. One change I would make immediately is to the tourist tax — I would charge a fixed fee all year round for every traveller.

At the moment:

• Under-16s don’t pay.

• Rates vary depending on the type of accommodation.

• There’s a 50% reduction if you stay longer than nine nights.

• It’s discounted during the low season.

Let’s be in no doubt: the island’s beauty must be maintained for generations to come — but we should also be proud of what we have. I’ve said it before, and I’ll keep saying it:

We are a beautiful island of contrasts — from the stunning beaches in the north to the mountains of the west, the caves and coves of the east, and the bustling nightlife of the south. There is something here for absolutely everyone.

If ever there was a destination built for tourism, it’s our island. It hasn’t been one of the most popular islands in the world for the past 50 years for nothing. In my opinion, it remains one of the best places to live and one of the best holiday destinations anywhere.

We can boast turquoise-blue waters, secret coves, soft golden sands, lush green landscapes, rugged mountains, picturesque villages, amazing cuisine, an up-and-coming wine industry, vibrant nightlife, and a lively capital city. And we’re just a couple of hours’ flight from most major European cities — right in the heart of the Mediterranean.

As someone who lives and works here, I see Mallorca’s magic every single day — in the people, the landscapes, and the memories our visitors take home. If we can combine smart marketing with genuine care for our environment and communities, I have no doubt that Mallorca will continue to shine as the jewel of the Mediterranean for decades to come.

Discover Mallorca: An Emerging International Destination

Mallorca is developing more and more into an international destination, and with that, more opportunities are becoming available to those of us living and working here. The truth is, why would you not want to come here?

We are a beautiful island of contrast, from the stunning beaches in the north to the mountains of the west, the caves and coves of the east, and the bustling nightlife of the south. There is something for absolutely everyone.

If ever there was a destination built for tourism, it is our island. It hasn’t been one of the most popular islands in the world for the last 50 years for nothing. In my opinion, it remains one of the best places to live and one of the finest holiday destinations. We can boast turquoise-blue waters, secret coves, soft golden sands, lush green foliage, rugged mountains, picturesque villages, amazing cuisine, an up-and-coming wine industry, a lively nightlife scene, and a vibrant capital city. We’re also an island in the Mediterranean, just a couple of hours’ flight from most European cities.

Palma Airport, which is Spain’s third busiest, is currently undergoing a €559 million expansion and modernization by its owner, AENA. The project began in 2022 and is expected to be completed by the end of 2026. Its purpose is to improve the airport’s passenger-friendliness, efficiency, and sustainability.

One thing that is changing is the increasing number of direct flights arriving from outside of Europe. It used to be that anyone coming from further afield had to visit us via Madrid, Barcelona, or another European city. Since the pandemic and around the start of the airport expansion, things have started to change. In June 2022, a direct flight from New York to Palma began operating, and its frequency has increased every year. From June 17th to October 24th, 2026, Air Canada will launch a direct flight between Montreal and the island, and Etihad Airways has officially announced that it will begin direct flights between Abu Dhabi and Mallorca starting June 12th, 2026, running through to mid-September. This will be the first-ever direct connection between the UAE and Mallorca, and currently the only direct air link between Asia and the island — a landmark moment in Mallorca’s international connectivity.

Not only are all these connections great for the island but let’s remember we now have the opportunity to travel to these destinations for either business or pleasure. Making it a win-win situation.

Friends of mine in the wedding industry here on the island tell me that since the flights from New York began, there has been a steady increase in American couples getting married here. Friends in the property world also say that more and more foreign buyers are being lured to the island because of its beauty and great connectivity.

Not only is this good for business here but this also has a knock-on effect on many third-party businesses that may not be directly involved in these industries but will benefit from their growth.

I see all of this as positive, but I also understand that the sustainability aspect needs to be seriously looked at and addressed in a constructive way. We need to continue working to extend our seasonality. A 12 month year round Mallorca is far more appealing then a 6 month one and it could well lighten the load on the summer months. I see this slowly moving in the right direction, and we need to look at how we can better cope during the busiest months of the year, July and August. For Mallorca to become a year-round destination, we all need to work harder during the shoulder months to achieve this. Don’t listen to the naysayers who constantly say it can’t be done — Magaluf is now a perfect example of how positive change can happen. Keep those glasses half full!

Ryanair’s New Baggage Rules: What Travelers Need to Know

My last column, writing about Ryanair and the possibility of them setting up a tour operator, got some really good feedback — so thank you for that. Ryanair is a story that keeps on giving, and these past two weeks have been no exception.

They have introduced new baggage rules which, to be honest, won’t make much of a difference. I imagine I’ll just be able to bring back a few more tea bags than I did before. They have increased the maximum size of the so-called “personal item” (to be stored under the seat) from 35x20x20cm to 40x25x20cm. This is the standard allowance for all passengers. If you want to bring a larger wheelie case, you must pay for priority boarding, which includes one larger cabin bag (55x40x20cm) and a second smaller item that can be stored in the overhead locker. Don’t you just love it when the priority boarders have to get on the same bus to the airplane as the rest of us in cattle class — or is that just me?

I wish all airlines would agree on a standard size for cabin baggage. It’s very confusing. When you arrive at the gate there are so many different baggage sizers. Take a look at the photo above — and that’s only four airlines.

Ryanair will no doubt have their pack of hyenas at the gates, doing their best to ruin the start of your flight. I think some of them take pleasure in causing that misery. To make matters worse, they have increased their staff incentive programme to catch people out — from €1.50 to €2.50. This bonus used to be capped at €80 per month per person, but this has now been removed, which means they can earn as much as they want. Be warned!

I still laugh that they charge you a €45 administration fee to change a flight. I have no problem with being charged the difference between the flight I booked and the flight I am changing to. What I do object to is the so-called “admin fee.” Why? Because you actually do the admin yourself! At this rate, I’ll be charging myself for an oversized bag if I’m not careful.

They’ve also been in the news this week after apparently dropping one million seats from Spanish airports for the upcoming year. I’m led to believe that the rise equates to €0.68 per passenger. AENA, the company in charge of most of Spain’s airports, has said that it’s a 6.62% year-on-year rise. AENA also points out that Ryanair has raised its fares by 21% in the past year. Whilst this is a game of poker, it will be interesting to see if either side folds. My guess is that the routes Ryanair has dropped are their least profitable or loss-making ones and therefore won’t have a significant effect on their bottom line.

My friend and fellow podcaster Martin Makepeace, from our Talking Balearics podcast, loves Ryanair. He always books seat 17F — by the window, with legroom. Mind you, he is 6’7”, so he needs as much help as he can get!

As you can probably tell from the above, I’m not a fan. Will it stop me booking a flight with them if it’s the cheapest around? Probably not. And if any of those hyenas come snooping around, I’ll stick my bag where the sun doesn’t shine!

Evolution of the UK Holiday Industry: A Historical Overview

When I joined the tour operating world in 1990, tour operators were two a penny. ILG, the company I worked for, had numerous brands such as Intasun, Lancaster, Global, Club 18–30, and Horizon, to name just a few. After they went bust in 1991, the tour operating world started to change.

The major players then were Thomson, Airtours, Thomas Cook, and Owners Abroad, which rebranded as First Choice in 1994. After the Gulf War of the early ’90s, the holiday industry started to recover. Although the internet had begun, people were still booking their holidays at travel agents such as Lunn Poly, Thomas Cook, and Going Places. Who remembers searching the TV for a Teletext holiday? Unbelievable now when you think about it.

By the mid-’90s, the European Council relaxed the rules to create a common aviation area across Europe, and this was the start of the no-frills airline revolution. Ryanair, a company that had started in 1984, was known—believe it or not—for its customer service! In 1988, Michael O’Leary, who was an accountant at the time, was sent in to try and save Ryanair as it was losing millions of pounds. EasyJet started in 1995 when Stelios Haji-Ioannou took a loan from his shipping-tycoon father. He said at the time he didn’t have a clue what he was doing. Interestingly, both companies looked to the American airline Southwest for inspiration in building what you see today.

Between 1996 and 2015, passenger numbers at UK airports increased by 85 percent, from 135 million to 251 million—driven by flights sold by low-cost carriers and online booking. The traffic was also coming from more regional airports such as Stansted, Luton, and Liverpool.

This was definitely having an effect on the tour operators, with people now booking directly or with dynamic packaging companies, often for shorter trips. The traditional 7- or 14-night holiday was becoming a thing of the past. This squeeze brought about mergers: Airtours (rebranded as MyTravel in 2002) merged with Thomas Cook in 2007, and in the same year TUI, which operated the Thomson brand, merged with First Choice. Around this time, OTAs (Online Travel Agents) started to take off. On the Beach launched in 2004 from a terraced house in Macclesfield, and Love Holidays began in 2012.

The 9/11 attacks, subsequent wars, the global financial crisis, and the pandemic wreaked havoc across the holiday industry over the years, ultimately leading to the collapse of Thomas Cook in September 2019.

That left a gap in the market, which was filled by a company that had actually started in 1971 as Carpenters Air Services, flying flowers from Guernsey to the UK. After going through various guises, Jet2 launched its first scheduled leisure flight from Leeds Bradford Airport in 2003. In 2007, its holiday division was launched, and it has since become the leader in the package holiday industry.

Another company that began to fill the Thomas Cook void was already an established player in the airline industry. In November 2019, EasyJet Holidays was launched. It quickly realised that a seat sold as part of a package holiday generated more money per head than a seat-only sale.

When you look at the top five ATOL (Air Travel Organiser’s Licence) holders as of April 2025, it makes for interesting reading:

1. Jet2holidays

2. TUI

3. Loveholidays

4. easyJet Holidays

5. On the Beach

Now, I know you may think I’m mad, but don’t be surprised to see Ryanair Holidays within the next five years—or maybe even sooner. In fact, in a roundabout sort of way, they already exist without you knowing it. Ryanair has many partners in the holiday world, but the most recognisable are TUI, On the Beach, and Love Holidays—all of which include Ryanair flights in their packages. So don’t be surprised if Ryanair eventually takes over either On the Beach or Love Holidays in the future.

To borrow a football analogy: the holiday industry is a funny old game!