Tag: mallorca

England World Cup Journey: Memories from Mallorca

This week I wanted to talk about my England World Cup experiences since I arrived in Mallorca.

Italy 1990

My first ever season in Mallorca, and England, after a slow start, were playing out of their skin. It was the emergence of Paul Gascoigne, and I can distinctly remember Punta Ballena going completely mad when David Platt scored a dramatic late winner against Belgium in the last 16. That was followed by a nervy 3–2 win over Cameroon, before a heartbreaking penalty shootout loss to our old foes, Germany.

United States of America 1994

This was an easy one, as England didn’t even qualify! It was the tournament where Graham Taylor, the then England manager, famously said, “Do I not like that!”

France 1998

I can still see Michael Owen waltzing through the Argentinian defence as a young 18-year-old to score one of the World Cup’s greatest goals. That was tempered by David Beckham kicking out at the wily Diego Simeone, leaving England with 10 men. They hung on gallantly, only to lose on penalties again.

South Korea and Japan 2002

This was a World Cup much like the one we are experiencing now, with some strange kick-off times. I remember watching Beckham’s revenge over Argentina over breakfast! This World Cup, though, will be remembered for Ronaldinho lobbing David Seaman from 40 yards. Was it a fluke or an act of genius? Nobody really knows, but it meant England were saying Sayonara to Japan.

Germany 2006

England were sweating on the fitness of a young Wayne Rooney, who had a broken foot and was deemed to be the man to lead them to glory. He did go but was disappointing and failed to score a single goal. They eventually lost to Portugal in the quarter-finals on, yes, you’ve guessed it… penalties! Scoring just one of the four they took.

South Africa 2010

Remembered for those damned vuvuzelas! I remember being back home in the UK for a family celebration and watching the Germany game with my brother-in-law, Anthony. It was the game that produced the “goal” that never was. Frank Lampard hit a shot that clearly crossed the line, but the referee didn’t give it. England were outclassed, went on to lose the game, and were out. That incident led to the introduction of VAR.

Brazil 2014

A tournament to forget. Losing to Italy and Uruguay, and drawing with Costa Rica, meant we were home before the 14-day return period on my new England shirt was up!

Russia 2018

The first of Sir Gareth Southgate’s tournaments, and the one where we finally broke our penalty shootout hoodoo against Colombia. Hands up if you had no faith in Eric Dier scoring the winning penalty! Unfortunately, we couldn’t maintain that momentum and lost in the semi-finals to Croatia.

Qatar 2022

I would have put my house on Harry Kane scoring from the penalty spot. However, against France in the quarter-finals, he managed to hit a guy in Row Z, and we were out.

USA, Mexico and Canada 2026

From my first World Cup in Mallorca in 1990, standing on Punta Ballena, to now, I’m at the stage where my boys are sending me videos of themselves celebrating in the very same street while I’m in bed! Regardless of where I was, this was honestly one of the greatest football matches I have ever seen England play.

I was born in 1966, so it’s sixty years of hurt…Never stop me dreaming! 

The Transformation of Magaluf: From Party Hub to Luxury Destination

I arrived in Mallorca in 1990 on a Dan-Air flight (remember them?) as I was attending a training course for new holiday reps with a company called Intasun. We had never been abroad as a family, so my mum (God bless her) thought I would be back within a week. Thirty-six years later, I’m still here!

The training course took place at the Hotel Guadalupe in Magaluf. It was fairly intense, but my previous four years as a Butlin’s Redcoat stood me in good stead, and I passed with flying colours. There must have been around 50 people on the course, and everyone who passed was called in to be told where in the world they were being sent. Another girl called Lisa and I were told we were staying in Magaluf.

And so my love affair with Mallorca and Magaluf began.

Magaluf’s advertising in 1990 was defined by brash, party-focused marketing from budget travel operators like Club 18–30. Campaigns relied heavily on cheeky slogans, radio spots, and tabloid print ads, promoting cheap booze and “sun-and-sex” holidays. That said, there was still a healthy mix of families visiting the resort.

A family holiday in Magaluf in 1990 was the classic British package holiday. It offered 3-star hotels, sun-drenched sandy beaches, and a boisterous, neon-lit nightlife, with family-friendly bars such as Manos and Benny Hill’s. It was also the time when Pirates Adventure came to the fore. As a hot-day rep, it was my favourite excursion, and I sent hundreds of people there. Little did I know it would become the company I would eventually spend the next 30 years working for.

Like this year, 1990 was a World Cup year, when England came so close to reaching the final. World in Motion by New Order, featuring the iconic John Barnes rap, was released and became a massive hit. Other songs I remember include Step On by The Happy Mondays, Groove Is in the Heart by Deee-Lite, and U Can’t Touch This by MC Hammer.

A pint of lager cost around 200 to 300 pesetas, and a full English breakfast was between 350 and 500 pesetas. Yes, this was all before the euro even existed.

I lived through all the good times of the 1990s and early 2000s, but then it all started to go wrong. Magaluf was making headlines for all the wrong reasons.

Something had to change, and it did.

This transformation was driven by strict local legislation, hundreds of millions of euros in private investment, and a major push to improve the resort’s image and environmental footprint.

The new Magaluf was born – or, as it’s now known, Calvià Beach Resort.

It is no longer a resort dominated by the UK market. Instead, it has become far more cosmopolitan, with visitors arriving from all over the world.

More than 80% of the hotels are now four- and five-star properties. Brands such as Meliá, Fergus, and Globales have invested millions, helping to extend the tourist season and encouraging growth in the MICE (Meetings, Incentives, Conferences and Exhibitions) sector.

Nikki Beach Mallorca has become the luxury anchor of Magaluf’s upscale transformation. Fashion brands such as Mango and Springfield, supermarket chains including Lidl and Aldi, and food and beverage names such as Five Guys and Starbucks are now all part of the resort’s growing fabric. Add to that the increasing number of bars, restaurants, beach clubs, and cafés run by local entrepreneurs, whose food, drinks, and customer service are second to none.

The beach is one of the finest urban beaches in Mallorca, having earned the prestigious Q for Tourist Quality flag. It has also been restored to a more natural state, complete with a dune system and palm trees. Through the new DTI (Smart Tourist Destination) project, the beach is now monitored in real time, allowing visitors to instantly check occupancy levels, water quality, and other useful information.

There’s also a new boardwalk, which has enhanced the range of leisure and dining options, significantly raised standards, and helped establish the resort as a Mediterranean benchmark for urban renewal.

The resort is home to some of the island’s leading family attractions, including Pirates Adventure, Western Water Park, and Katmandu Park.

Mallorca Live Festival, held on the outskirts of Magaluf, has established itself as one of Europe’s must-visit music festivals. This year, more than 70,000 people attended over three days to see artists including The Prodigy, Kaiser Chiefs, and David Guetta. Next year, the festival celebrates its 10th anniversary, with the dates of 11th and 12th June already in the diary.

Sports tourism has also grown significantly, with the state-of-the-art athletics stadium leading the way in welcoming athletes from around the world.

Magaluf still offers a fantastic nightlife; it’s simply become that little bit more sophisticated. BCM has consistently been ranked among the world’s leading nightclubs by DJ Mag and Nightlife International. It focuses heavily on EDM, house, trance, hip-hop, and R&B, and has welcomed world-renowned artists such as Calvin Harris, David Guetta, Steve Aoki, and Martin Garrix.

Probably one of the greatest achievements by the local authorities has been the improvements in safety and security. In recent years, the number of complaints during the high season has fallen by around 30% – a steady improvement backed up by Local Police data.

Magaluf has changed and, in my opinion, changed for the better. Granted, it’s not the same resort I first arrived in back in 1990. But times change, and Magaluf has evolved into a high-quality destination that now attracts visitors from the four corners of the world.

Mallorca’s Transformation: From Party Island to Luxury Destination

Mallorca has, without doubt, changed dramatically since I first came here in 1990. The three-star bucket-and-spade, party-island image has become a thing of the past. Personally, I think it’s a positive move, and it shows that we haven’t stood still—we’ve reacted to what the market wants.

The transformation of Magaluf into a “quality over quantity” destination is reflected in recent data. Figures from 2025 provided by the town hall in Calvià suggest that 4- and 5-star hotels now account for 80% of the total hotel beds in the area.

Hotel chains such as Meliá, Iberostar, Fergus, and Zafiro have spent millions upgrading their properties. The quality of the bars, cafés, and restaurants—particularly along the seafronts of both Magaluf and Palma Nova—now, in my opinion, makes it a gastronomic must for people looking to eat out.

The newly built promenade along Magaluf Beach will be finished in May, enhancing one of Mallorca’s already top beaches to an even higher level. Let’s also remember that Nikki Beach, the world-renowned beach club brand, has a venue at the end of that beach.

I interviewed Gary Napier of Street Angels this week on the radio. They are a team of Christian volunteers who patrol the nightlife area of Magaluf, providing care and safety to partygoers during peak season. Gary said that their work has diminished quite dramatically over the last five years—but in a positive way—showing that the resort is changing for the better.

When you look across the island, you can see world-renowned hotel brands investing heavily. These include the soon-to-open Mandarin Oriental Punta Negra, alongside the St. Regis Mardavall in the south of the island; the Four Seasons resort in Formentor in the north; and Belmond La Residencia in Deià, as well as Jumeirah in Port de Sóller in the west.

These are just a few examples of the changes Mallorca is going through. I mentioned last time the huge €560 million investment in Palma Airport, and Palma is now among the top three European destinations for private jet traffic, frequently mentioned alongside Nice and Geneva.

I also read with interest this week that Jet2 has announced the launch of its first-ever business class layout on an aircraft. The aircraft is typically configured with 189 seats, but that has been reduced to 76. They expect it to be popular with their sports, music, entertainment, and specialist group customers, meeting demand for greater privacy and comfort.

The marinas are full of amazing yachts and motor yachts. In fact, as I step out of my apartment by Port Adriano, I can see the 58-metre masts of one of the world’s largest and most sophisticated sailing yachts, Maltese Falcon. The 88-metre (289 ft) superyacht is estimated to be valued at approximately US$75 million to over US$100 million, with annual running costs of US$4–8 million. Owned by Elena Ambrosiadou and built by Perini Navi in 2006, the vessel is renowned for its revolutionary DynaRig sailing system and is available for charter, often listed at approximately €490,000–€580,000 per week.

Through my concierge business, Priority Mallorca, I’m dealing with more and more clients from a wide range of countries. I’ve had enquiries from the United States, Canada, Singapore, Japan, and across Europe. This shows we are attracting more diverse markets—not just UK, German, and Spanish holidaymakers as before.

The more diverse we become, the better it will be for all of us.

Positive Outlook on Mallorca Travel Amid Airline Changes

This was the headline in the Daily Express last week, and I know similar reports were seen over here. I am always a glass-half-full person, not half empty, and when I look at the outlook for travel—particularly here to Mallorca—I am pretty positive.

Michael O’Leary is never shy about saying things that create a headline—and usually, they do. But let’s take that headline into context.

Firstly, in the short term, most airlines’ seat prices are protected by 70% fuel hedging. Airline fuel hedging is a risk-management strategy where airlines use financial contracts to lock in set prices for jet fuel, shielding them from sudden, dramatic increases in oil prices. Because fuel is one of an airline’s largest operating costs, volatile prices make budgeting difficult; hedging turns this volatile expense into a predictable one.

Secondly, you can be sure that Ryanair won’t be cancelling any of its profitable routes. They’ll use this as an opportunity to dispose of any poorly sold flights. Also remember that Mallorca is a two-hour hop from pretty much every European capital city, as it lies in the centre of the Mediterranean. Therefore, fuel consumption will be much lower than, say, flying to the Canaries.

Related to that is the fact that Palma Airport is nearing completion of its redevelopment. It started in 2022 at a cost of €560 million, so that’s four years in total. Surely some of it will soon be out of date considering how long it has taken. If some airlines want to save on fuel costs, they should check their passengers into Gate D99—I’ve never known such a long walk!

Where there might be a more challenging market is in long-haul holidays and flights. But you can be sure that if the American economy starts to be affected, then Trump will have to do something. The UK is the United States’ largest overseas inbound tourism market, contributing roughly 4 to 4.6 million annual visitors and accounting for about 11.7% of all overseas visits. UK visitors often spend heavily on leisure, making it a critical, high-value source market for American tourism.

Quite a few Americans I’ve spoken to are turning on Trump and his methods of governing. His current approval rating is 39.1%, and public sentiment in the States has trended significantly downward in recent weeks, largely driven by dissatisfaction with the ongoing conflict in the Middle East and domestic economic pressures.

I personally think Trump has used this war to deflect attention away from the Epstein files, in which he is, without doubt, implicated. I also think he’s been blindsided by the reluctance of NATO countries to join in.

Our petrol prices here in Spain have been reduced due to the cut in VAT, but if this carries on for much longer, not only will petrol rise again—everything else will as well.

With the new tourist season opening this past week, we must stay positive.

Top Sporting Events in Mallorca for 2026


Mallorca’s sporting facilities are second to none. A whole array of sports, including football, tennis, cycling, swimming, and golf, to name just a few, have great places to play and train. Not only that, but we are also starting to attract more and more  prestigious sporting events to the island.

This includes the Mallorca Tennis Championships, a pre-Wimbledon men’s grass-court event. The event will return to Mallorca Country Club from the 20th to the 27th of June, continuing its tradition as the only ATP grass-court tournament in Southern Europe. One of the first confirmed players for 2026 is Australian star Nick Kyrgios, the sometimes controversial but crowd-pleasing player, who will compete in Santa Ponça.

In golf, the 2026 Road to Mallorca (HotelPlanner Tour) features a global schedule spanning 19 countries, beginning in South Africa in January and culminating in the Rolex Grand Final at Club de Golf Alcanada, Mallorca, from October 29th to November 1st. The tour offers 20 DP World Tour cards to top performers, with the final event featuring a €500,000 prize fund.

One of the events I’m particularly looking forward to is the Women’s World Cup qualifier between Spain and England—the current World Champions versus the current European Champions, or, as it is also known, La Roja v The Lionesses. This will take place at the Son Moix Stadium, the home of Real Mallorca, on Friday, June 5th.

It’s a great opportunity for tourists, expats, and Mallorquins to see two of the most successful teams in the world playing each other.

From a Spanish point of view, three key players in the current squad are from Mallorca.

Catalina “Cata” Coll, a goalkeeper, was born in Pòrtol. She previously played for Sant Marcel, Cide, Marratxí, and Collerense here on the island before being signed by Barcelona and sent out on loan to Sevilla. She is now back at Barcelona and, after recovering from a serious injury, has become Spain’s first-choice goalkeeper. While on the island, she trained at the Pablo Roca goalkeeping school, where my youngest son Jude has also trained with her.

Patri Guijarro, a midfielder, was born in Palma. She played for UD Collerense, and at the age of 17, she joined Barcelona, where she has remained ever since.

Mariona Caldentey, a forward, was born in Felanitx, where she began her career. She then played for Cide and Collerense before joining Barcelona in 2014. After winning numerous titles, she joined Arsenal in 2024.

From a tourist and expat perspective, it will also be a chance to see the England team in action, including Hannah Hampton, Leah Williamson, Keira Walsh, Lauren James, and Chloe Kelly.

Women’s football has never been stronger, and here on the island, it is starting to thrive. More and more teams are emerging, with Atlético Baleares leading the way by competing in the second-highest division in Spain.

It’s disappointing to see that the club hosting this huge game doesn’t actually have a women’s team. Real Mallorca, since being taken over by its American investors, has done some amazing things for the island. Hopefully hosting this game will prove to them that it is time they invested in a female team. 

Tickets for the game will be sold by the RFEF (the Spanish Football Federation) and, at the time of writing, have yet to go on sale.

Real Mallorca’s Coaching Changes: A Turning Point

I’ve kept my powder dry on what’s been happening at Real Mallorca over the last few weeks. I think it had become obvious that the coach, Jagoba Arrasate, had taken the team as far as he could. When he came to the club in July 2024 from Osasuna, he was known as an attacking coach who loved to promote younger players into the team.

He started well enough, and by Christmas that year they’d accumulated enough points to virtually assure their La Liga status for the following season. That was when the wheels started to come off, as the second half of the season was awful. That disappointing form continued into the start of this season, and by Christmas I thought the club would look elsewhere.

However, they continued with some good results at home, notably against Sevilla and Athletic Club, but away they were awful. Arrasate finished his tenure at Real Mallorca with a win rate of approximately 30.9% (21 wins in 68 matches).

His record across all competitions during his time in charge (spanning from July 1, 2024, to his departure on February 23, 2026) was:

Matches: 68

Wins: 21

Draws: 15

Losses: 32

The disappointing part of his tenure was not promoting enough youngsters into the first team. The squad is ageing and needs some young, refreshing talent. The only young player who was successful was Jan Virgili, brought in from Barcelona. It was a shame to see former San Francisco forward Marc Domenech loaned out when backup was needed for Muriqi.

When the club did decide to twist, it was obvious they didn’t have a candidate in place. Luis García Plaza and Kike Sánchez Flores seemed to be the two names in pole position. The only problem was that the club did not want to commit to a contract longer than the end of the season, as if they were relegated budgets would have to be cut.

Out of the blue, Argentine Martín Demichelis appeared. The former Manchester City and Bayern Munich player had played over 50 times for his country and had been coaching in Argentina. He agreed to take the short contract and try to keep Mallorca in La Liga.

Demichelis’ first match was yesterday afternoon, away in Pamplona against Osasuna, a side that had only lost two games at home so far this season. Unbelievably, Mallorca found themselves 0–2 up in a game they dominated. That was until Virgili was sent off in the 73rd minute. Osasuna managed to get two goals back, with the second coming from former Mallorca player Ante Budimir.

In all honesty, if you’d offered Mallorca a draw before the game they would have taken it, but having been 0–2 up it will feel like a loss. The huge plus is the form of Vedat Muriqi, who has scored 18 goals this season so far. Making him the second best scorer in La Liga, 5 goals behind Kilian Mbappe of Real Madrid. 

With 11 games to go, Mallorca lie in the relegation places, but a win could see them climb out. The next game is at home to Espanyol next Sunday at Son Moix, kick-off at 14:00.

I can’t stress enough how important it is for Mallorca to stay up. It’s great for tourism, as people do visit the island to watch football. It’s great for those of us who live here to see teams such as Barcelona and Real Madrid play live. And finally, it’s great for youth football here on the island. To have a team playing in La Liga is so aspirational for all of our young footballers.

As they say here in Spain “Si se puede”(yes we can).

Charity Highlights: Our 2025 Christmas Contributions

I trust you all had a good Christmas and enjoyed time with family and friends. At the time of writing, we are between Christmas and New Year, which is always the time of year when you lose all track of days and dates. Why is that? We are preparing to leave for the UK for a quick visit, with my youngest son having to return early for football training.

I wanted to update you on a couple of charity events that we’ve been involved with. A few weeks ago, I interviewed Charlie Quirke, the son of actress Pauline Quirke, who was walking 140 km in five days for Alzheimer’s Research UK. He completed the walk and, to date, has raised an amazing £273,147.00!

The charity wrote:

“From the bottom of our hearts, thank you so much to everyone who sent Charlie a message, shared on social media and donated. He couldn’t have done it without you all. We will be going into 2026 full of hope for the future and hope for a cure.”

One of the main reasons for my return to the radio with Wave Mallorca was to restart our push to help charities on the island and beyond. All the way through the year, we help promote charity events on air, and in June we held our own Radiothon. Another important time of year to help people is at Christmas.

We’d like to thank everyone who helped us along the way.

Everyone who donated money, with special mention to Helen at Martial Arts Mallorca, Mark Millward, and Hooties Golf Society.

All the people who helped us with our raffle — whether you sold or bought tickets or donated a prize.

The three auction prize donors and the people who won them.

Nice Price and Eroski Bendinat, who allowed us to carry out food collections outside their shops. Nick from Yachting Gives Back for organising it, and the volunteers who gave up their time to help us.

We managed to fill a van and a car full of food for the homeless.

Quentin Theander from Mallorca Christmas Trees donated two Christmas trees to Llar Kurt and Llar Inge, who look after homeless people. 

The three charities that we helped in different ways were Yachting Gives Back, Fundación Nazaret, and SOS Animal Mallorca.

Nick from Yachting Gives Back said:

“Many thanks from all of us at YGB to all the team at Wave Mallorca and all your generous listeners and sponsors for your great support. The money raised will fund several of the monthly shopping trips we do for our chosen local charities.

Merry Christmas!”

Guillem from Fundación Nazaret said:

“Very good morning, and thousands of thanks to all the listeners for the vouchers for all the children and young people of Nazaret, but especially super thanks for remembering them. That makes them feel that they are important to someone, despite not being able to enjoy Christmas with their families. For all this, thank you very much and happy holidays!”

Maxi from SOS Animal Mallorca said:

“Thank you so much for your initiative to help the animals of SOS Animal, and also to your listeners. With the food donation, our cats and dogs will also have a Christmas and a Happy New Year. Thanks a lot to all of you, and Merry Christmas and a Happy New Year.”

Thanks again to everyone who helped us. We look forward to 2026 with even more enthusiasm to help more people both here and beyond.

Support Local Businesses in Mallorca This Holiday Season

Mallorca is, of course, known for its summer sun, but increasingly it is diversifying into a year-round destination. The weather has been much milder this current winter, and as we lead up to Christmas, Palma and Calvià are becoming the go-to places for shopping, Christmas markets, and great food and drink.

Well done to Calvià Council for offering their voucher scheme again, where residents could receive up to €40 off at participating shops. There was a budget of €250,000 on offer, which ran out in a matter of days, but it was a welcome boost for shop owners who remain open throughout the winter. I have highlighted here a few businesses that are working hard up to Christmas with food, drink, and gift ideas.

No Christmas is complete until you get yourself a tree. Not a fake one though — in my opinion, it has to be real.

At Mallorca Christmas Trees, their arborists (that’s tree surgeons to you and me) have been growing and selling the highest-quality, most sustainable, and durable Nordmann fir Christmas trees since the industry commenced in Denmark in the early 1970s. Their philosophy has always been to prioritise quality over quantity, ensuring the ethical treatment of workers, the earth, and their clients. These values are essential to their organisation. For every 10 trees they cut, they replant 14.

Tree stands, branches for decorations, and delivery are available at an additional cost.

For more information, please visit http://www.mallorcachristmastrees.com, find Mallorca Christmas Trees on Facebook and Instagram, or call or WhatsApp Quentin on +34 611 718 440. Mention me and he’ll give you a little discount. 

Not sure where you’re going to buy your meat and fish this Christmas? Bespoke Provisioning has you covered. From high-quality free-range turkeys, succulent rib roasts, and whole gammons to fresh fish such as lobsters and langoustines, they offer an exceptional range.

They specialise in the highest-quality meat and fish, fully trimmed, cut, filleted, vacuum-packed, labelled, and delivered on time. You can find them on social media under Bespoke Provisioning, call or WhatsApp Simon on +34 619 593 387, or email sales@mn2v.co.

Amor de Palmera was founded by Yasmin out of her love of art and nature, combining the two through ceramics. She finds inspiration in the beautiful island of Mallorca and the concept of slow living, from creating her own collections to bespoke commissions. This vision is incorporated into all her ceramic pieces, conveying a sense of peace and tranquillity to those who use them in their homes and daily lives, bringing the spirit and energy of the Mediterranean indoors.

Yasmin also offers workshops where participants paint either a plate or a cup. After the workshop, the piece is taken back to her studio to be fired in her kiln and is ready approximately a week later, making it fully tableware-ready. There’s no need to worry about having a creative flair — anyone can enjoy ceramic painting, with plenty of guidance and support to help you achieve the design you’re looking for.

Whether buying one of her designs or creating one yourself, her ceramics make a wonderful Christmas gift this holiday season. You can view her full collection and contact her via Instagram at @amordepalmera.

This holiday season, let Elissa and Mike from World of Wine deliver the perfect gift straight to your doorstep. From exquisite wines and elegant champagnes to premium spirits, they cater to every budget and every occasion.

Whether you’re celebrating with family, thanking clients, or simply indulging yourself, they specialise in delivering directly to boats, villas, and private homes, ensuring your festivities are seamless. You can contact them on 669 075 466 or email sales@worldofwine.es.

All of the above offer great products, excellent service, and good value for money — and by choosing them, you’re also supporting local businesses.

May I take this opportunity to wish you all a very Merry Christmas.

Remembrance and Identity: A British Expat’s Tale

I came to Mallorca back in 1990. Back then, I worked the summer seasons and went back home in the winter to look for work. My wife Rachael and I met at Pirates; she was Captain Scarlett and I was Captain Darling. We bought an apartment together in 1999, and once we had done that, we tended to stay here in the winters more and more. We got married in 2005 and moved to where we live now, and not long after that our first son, Jacob, was born. Three and a half years later our second son, Jude, arrived.

I class Mallorca as my home, but I have never once considered giving up my British passport and becoming a Spanish citizen. Having lived here for 35 years now, and my wife for slightly less, we could both apply for citizenship — but it’s not something we want to do. We have said to our sons that it’s entirely up to them what they decide.

My youngest, Jude — who you probably know is an aspiring footballer — said to me, “What if it comes to choosing England or Spain in football?” Now, firstly, he’ll be lucky to ever get into that position of course, but we can dream. If he ever did, I said it would be totally up to him. His choice right now is England.

He is also considering other avenues of work in case the football dream doesn’t materialise, which is something we have encouraged. Right now, he wants to go into the military or the fire service, and he would like to do that in the UK.

Working on the radio, I like to keep a keen eye on the news and particularly on things that are happening in the UK. I also listen intently to family and friends and what they have to say about the state of my country of birth. None of it right now seems to be positive.

A poll released only a few days ago from King’s College London reported that less than half of those polled (46%) felt proud of Britain, down from 56% in the past five years.

Remembrance Sunday was a couple of weeks ago — a day held annually on the second Sunday in November in the UK and other Commonwealth countries to commemorate the contribution of British and Commonwealth military and civilian service members in all wars and conflicts. It is a time for national reflection, observed with acts of remembrance such as wearing poppies, attending ceremonies, laying wreaths, and observing two minutes of silence.

My nephew William was part of the RAF band playing at the Cenotaph. I was saddened to hear Alec Penstone, aged 100, who fought in World War II and has attended several remembrance events and appeared on ITV’s Good Morning Britain. When asked what his message was for Remembrance Sunday, he said:

“My message is, I can see in my mind’s eye those rows and rows of white stones, of all the hundreds of my friends who gave their lives. For what? The country of today? No, I’m sorry. The sacrifice wasn’t worth the result that it is now.”

Alec explained:

“What we fought for was our freedom, and even now, it’s a darn sight worse than what it was when we fought for it.”

Surely this can’t be right?

Mallorca’s Tourism Strategy: Diversification and Sustainability Goals

This past week has seen the World Travel Market in London, where the great and the good of the travel world descend on the Excel Centre to showcase their wares. Mallorca focused on diversification and sustainability as the new buzzwords, while the Government continues to fend off questions about tourismphobia.

There are three main travel markets in Europe: the WTM in London in November, Fitur in Madrid in January, and the ITB in Berlin in March. The majority of Mallorca’s tourist numbers come from three countries:

Germany: The largest single source market for tourists in Mallorca, accounting for around 40% of total tourist traffic. In 2024, estimates suggest over 5 million German visitors. Reports indicate that this year there has been a decrease in the number of German tourists.

United Kingdom: The second-largest market, typically making up around 26% of visitors. In 2024, there were an estimated 3.58 million British tourists. Reports suggest that the British helped save the summer season this year, with a slight decline in visitor numbers in July and August but a significant increase in September.

Spain: Domestic tourism from mainland Spain is also a key market, with approximately 1.8 million visitors estimated in 2024.

We are starting to see more and more visitors from other countries. In my concierge business, I have met and spoken with people from the USA, France, Italy, Austria, Scandinavia, the Netherlands, Iraq, and Singapore. Next year, we are expecting flights from Canada, Abu Dhabi, and possibly South Africa.

For me, it is fundamental that we are represented at these travel markets. I often see comments online such as, “Why are we going when we’re always full?” and “Do we really need to spend this money?”

Marketing is crucial for sustainable growth — not just for attracting more visitors. It helps draw in a higher-spending demographic, which is something the Government is keen to encourage. It also helps spread tourism throughout the year and attracts people interested in different types of activities, helping to manage and reduce pressure during peak times. In addition, it can attract tourists with different needs and preferences, which in turn diversifies the local economy and ensures long-term stability.

Not being represented may not have a noticeable effect on tourism numbers in the short term, but you can be sure that in the long term, we would start to suffer. Competition among destinations is increasing, and according to the organisers of the WTM, London 2025 is expected to be the largest event in its 45-year history. Early indicators show significant growth, surpassing the more than 4,000 exhibitors from 2024, with an 8% increase expected.

Let’s be clear: tourism accounts for approximately 45% of Mallorca’s GDP, making it the island’s primary economic driver. The sector’s total impact is even greater, with analyses suggesting it influences up to 90% of the island’s economy through indirect effects on other industries. Most of us have a family member or friend who works in tourism.

Sustainability will be a vital part of our tourism strategy in the coming years. One change I would make immediately is to the tourist tax — I would charge a fixed fee all year round for every traveller.

At the moment:

• Under-16s don’t pay.

• Rates vary depending on the type of accommodation.

• There’s a 50% reduction if you stay longer than nine nights.

• It’s discounted during the low season.

Let’s be in no doubt: the island’s beauty must be maintained for generations to come — but we should also be proud of what we have. I’ve said it before, and I’ll keep saying it:

We are a beautiful island of contrasts — from the stunning beaches in the north to the mountains of the west, the caves and coves of the east, and the bustling nightlife of the south. There is something here for absolutely everyone.

If ever there was a destination built for tourism, it’s our island. It hasn’t been one of the most popular islands in the world for the past 50 years for nothing. In my opinion, it remains one of the best places to live and one of the best holiday destinations anywhere.

We can boast turquoise-blue waters, secret coves, soft golden sands, lush green landscapes, rugged mountains, picturesque villages, amazing cuisine, an up-and-coming wine industry, vibrant nightlife, and a lively capital city. And we’re just a couple of hours’ flight from most major European cities — right in the heart of the Mediterranean.

As someone who lives and works here, I see Mallorca’s magic every single day — in the people, the landscapes, and the memories our visitors take home. If we can combine smart marketing with genuine care for our environment and communities, I have no doubt that Mallorca will continue to shine as the jewel of the Mediterranean for decades to come.