
After working in tourism for most of my life, it was refreshing to immerse myself in a totally different world last week. The radio station was invited by two different companies to present live broadcasts from their stands at the Palma International Boat Show. The world of yachting is a fascinating industry that employs thousands of people and generates a significant amount of income.
To give you a full breakdown, the Balearics encompass 879 companies generating €1.106 billion in revenue and creating 5,145 jobs, with an annual growth rate of 4.26%, according to a report unveiled last year by the Balearic Marine Cluster. This was the first time a comprehensive overview of the sector had been provided, revealing the consolidation of the Balearic Islands as a hub for nautical activities in the Mediterranean.
Toni Salom, President of the Balearic Marine Cluster, stated in his opening speech: “The nautical industry in the Balearic Islands, representing 3.1% of the Balearic GDP, is not only an integral part of our local economy but also a symbol of our identity and culture.”
I was reliably informed by one of the exhibitors that the Palma International Boat Show is now the fourth largest in Europe. It has over 300 exhibitors and a 96% year-on-year return rate. On our site visit early last week, you couldn’t help but be impressed by the amount of detail people went to in order to make their stand or yacht stand out.
On Wednesday and Thursday, we were with Estela Yachts in the Port Authority building, which was right by the main entrance of the show. They are a full-service agency for commercial vessels, cruise ships, and superyachts, headquartered in Barcelona. They have offices and representatives on three continents and a global network for bunkering, shipping, customs & immigration support, and concierge services.
On Friday, we were with Precision Marine at their stand inside the show.
They provide a wide range of pragmatic, affordable, and always professionally conducted marine engineering services. They are experienced professionals in the marine engineering industry and have been providing successful services from 1994 to the present day. Their policy is to provide a quality service geared to customers’ requirements and deadlines. PME has been a family-run business since it was formed in 1996. Its founder, Andrew Wilcox, is still actively involved in the business today.
Outside broadcasts are fun, as they take you out of your comfort zone and make you totally reliant on a good internet signal. Unfortunately, that wasn’t always the case, but our plan B was to interview people and broadcast the segments back throughout the shows. All of this was great experience for us as we move on to the next big event. We met loads of different people from loads of different companies. It’s only when you get into it that you see what goes into making a successful boat show.
The vibe I got from everyone I spoke to was that this was one of the best shows ever, and they are looking forward to a very busy season. It’s an industry that, in my opinion, should be looked after by the authorities. I came away totally impressed by all the people who work in it, and we look forward to working with many of them in the near future.