
I hope the person in charge of PR for the Balearic Islands has been working this weekend. The press and social media has been dominated by headlines such as “Booze You Lose” and “A kick in the Balearics for Boozy Brits”
It was reported that sales of alcohol would be banned from 9.30pm until 8am, but they didn’t explain where. Prompting the pile-on from the press and the keyboard warriors. All headlines have to be put into context and the devil is in the detail, as most of them are either clickbait, old news or fake news. Any excuse to sell a newspaper or get more likes on social media. But the more serious side of this is the effect it has on the holiday industry and, more importantly, the businesses that rely so much on it. I’ve lost count of the amount of people who’ve been asking me has Magalluf banned alcohol? That’s people looking to come away on holiday and, more importantly, concerned business owners.
So let’s put this utter rubbish to bed. Remember that this isn’t anything new. In fact, it’s old news rewritten with the authorities looking to put it back into the public eye, with what they say are stricter rules. Which is where the PR comes into it, do these people not talk to each other? Yes, put out the statement, but at least control how it is presented.
In January 2020, the Balearic government passed a decree law “against tourism of excesses and for the improvement of quality in tourist zones”. This, however, got lost in the two years of the pandemic. But since the resorts reopened in 2022 and 2023 the rules have been applied.
It is important to point out that the decree applies to only four resorts in the Balearics but not to the whole of these resorts – Arenal (Llucmajor), Magalluf, Playa de Palma and Sant Antoni de Portmany. Which, in my opinion, is where this is wrong. I’m all for the measures but for all, not by a map that has been drawn to favour certain businesses. There’s a great saying in Spanish which says ‘todos Moros o todos Cristianos’ which basically means everyone should receive the same or be held by the same.
The part of the decree that created all the fuss over the weekend, which for clarity has been part of it since it was created in 2020, was the following.
“Displays of alcoholic drinks outside shops or in shop windows are prohibited, and alcohol cannot be sold by shops between 9.30pm and 8am.”
Meaning this has nothing to do with all the restaurants, cafés, bars and clubs, who have certain other rules they have to apply to, but it’s not a total ban as the headlines appeared to state.
I’ve said it before, and I’ll say it again. Magaluf has one of the best beaches on the island. All the beach clubs, shows, restaurants, cafés, bars, clubs and hotels have invested huge amounts of money to upgrade their premises and turn the resort around. Having lived and worked here for over 30 years, I think I’m entitled to comment, and I don’t think I’ve seen it looking so good.
So let’s be positive, drive this negativity away and look forward to a busy summer.
Richie is the MD at Pirates, the island’s number one night out featuring Adventure, Reloaded and Gringos. Subscribe to receive his blogs at http://www.dadtaximallorca.com
Follow him on Twitter @DadTaxi1 & Instagram @dad.taxi, or feel free to email him at rprior@globobalear.com








